Pricing for Risk and Profit, too.
The Consumers Union, an advocacy group associated with Consumer Reports, recently reported that Bank of America had announced interest rate increases on credit card debt that could approach 28%. As a consumer advocacy group, we would expect considerable emphasis on a possible 28% annual interest rate along with a comment to the effect that big commercial banks with credit card operations may look to make up some of their residential mortgage losses by increasing interest income from credit cards.
However, one could argue that such interest rate increases simply reflect increasing risk among a lender’s credit card portfolio, since most macro-economic statistics and specific credit card default experience suggest increasing difficulties on the part of borrowers in properly servicing credit card debt. In effect, the argument goes, lenders are attempting to properly price for risk, a dictate in the credit world as old as time (but rarely followed).
Nonetheless, the point about offsetting losses is certainly interesting and quite likely an accurate expression of intent. After all, in running any type of business, if one product or service falters, management invariably attempts to counter adverse fallout by focusing attention and resources on other potential bright spots in its product array.
The issue, of course, is how bright the prospects might be for generating significant additional interest income by hiking credit card interest rates. The short answer appears a bit discouraging, on the one hand, but encouraging on the other.
The bad news first. Credit card debt increased by $20 billion in the 4th quarter of 2007. By comparison, credit card debt increased about $6.25 billion a quarter throughout 2004. The reason? Consumers are locked into life styles, and the cash cow – home equity – has largely disappeared. They’re forced to turn to credit cards as their additional debt source. Credit card debt is approaching $1 trillion, which is not far behind the level of auto loans but still a far cry from the current $11 trillion of residential mortgages. Household debt – primarily residential mortgages, auto loans, and credit card debt – is now at 133% of disposable income according to information from the Center for Responsible Lending. Consequently, it would appear that credit card lenders are bumping up against the consumer’s ability to support such debt levels. Higher interest rates only adds to the consumer debt burden and may accelerate a rush to the tipping point – something like resetting residential mortgage rates and throwing the borrower into default.
But now the good news. Many credit card users pay off their balances monthly, at least in good times. These users may represent the lifeline to respectable profit performance for credit card lenders if a slowing economy forces this set of consumers to carry credit balances from one period to the next. Since there are virtually no limitations on the level of interest rates a credit card lender may charge – 28% seems as good as another other rate – why not benefit from those relatively affluent consumers who are now pushed into the costly position of carrying credit card balances, which may increase from period to period as purchases and accumulated finance charges accumulate ever so rapidly?
It’s little wonder the recent Visa public offering was such a smashing success.
