Credit Card Financing in an Economic Downturn
The data cited, however, is ambiguous. Eight of the major credit card lenders reported a decrease in unused credit card lines from the fourth quarter of 2007 through the first quarter of 2008. Four of the top credit card lenders reported an increase in unused credit card lines over that period. The dollar amount for both sets of lenders seems to be roughly equivalent, i.e., the reductions were roughly offset by the increases. In addition, it is unclear whether the reductions in unused lines resulted from additional borrowing against existing credit card limits or a reduction in credit line limits by lenders…or some combination of the two. It is unclear, as well, whether the increases in unused lines resulted in net reductions of debt outstanding relative to existing credit card limits or an increase in credit card limits by lenders…or some combination of the two.
The anecdotal evidence argues strongly in favor of restrictive action taken by lenders in those instances in which unused credit card lines declined, thereby adding to the consumer financing dilemma. The job market continues to soften. Consumer prices, especially gasoline and food, continue to rise. Home equity as a borrowing base has virtually disappeared. Only credit cards remain as a source of financing, but now lenders are tightening credit standards in all areas of activity – including credit card financing – to avoid further losses and further erosions to their capital base.
Michael Taiano, an analyst at Sandler O’Neill, estimates that credit card losses will increase to roughly 10% over the next few months from the present 5.7% level. If so, the loss level will exceed the level that prevailed after the dot.com bust. Lenders obviously review and assess the same information as Mr. Taiano, which argues for further tightening of credit availability to the consumer via credit card financing.
Keep in mind that consumer spending drives the economy, since it accounts for approximately 70% of gross domestic product. Therefore, as the consumer goes – and as consumer financing goes – so goes the economy.
